Why speed matters more than you think for small business sites
Large images are the most common cause of slow sites. Resize them to the size they are shown at and use modern formats such as WebP.
Load only what a page needs. Every extra script, font and widget adds waiting time, especially on a weaker connection.
Test on a real phone, on mobile data. That is closer to what your customers experience than a fast office connection.
Make the first screen count: a clear headline, one obvious button, and your WhatsApp or phone number close at hand.
Our take: Speed is one of the first things we tune on every build.